Becky’s Alterations Website

beckys alterations site wireframe google search insights

Description

  • Becky’s Alterations

  • live link

  • 4 September 2016

Becky is a seamstress and was employed by one of the largest dry cleaners in New Braunfels. Unfortunately that dry cleaner had to close down. Becky started her own business and found a nice cozy shop next door to another dry cleaning competitor. She needed a one page website to attract customers and a google map listing to help customers find her.

Discovery
I performed a competitor analysis of other clothing alteration services in New Braunfels. Most services were integrated into dry cleaning shops. And most had a very poor web presense or none at all.

Observations
After conducting and reviewing the competitor analysis, I was able to frame the problem statement:
How might we design a more authentic web presence that effectively helps clients feel good about choosing Becky’s services?

My Solution
I wanted to stay away from fluff and go with substance. A simple one page site that quickly gives users what they’re looking for. I made an attempt to humanize the Meet Becky section with a photo of Becky and content explaining her work experience and what she offers to her clients. I further customized the page with custom icons and cool looking borders that gave page sections a stitched look.

My Part

  • Competitor Analysis
  • Keyword Research
  • Organize Photo Shoot
  • Source Content Writer
  • UI Design
  • Development
  • Google Account Creation
  • Responsive Design

Technology